Tuesday, September 13, 2011

Mercedes-Benz Fashion Week New York: the J. Crew story

J. Crew 2012 Spring collection debut at the MB Fashion Week New York

 After Miami hosted the relaxed, cool beach vibe swimsuit fashion week back in July, the fashion world now turns its eyes to the Big Apple.  New York is home of the MB Fashion Week from September 8-15th at the Lincoln center where 99 designers, thousands of fashion insiders and celebrities are gathered to see the Spring 2012 collections.

This year's show includes the glamour of veteran designers like Tommy Hilfiger, Vera Wang and Michael Kors, but it also marks the first of many brands that are making its debut in the runaway such as J. Crew.  Not a bad move specially given today's economic downturn.  High-end retailers are among the few companies that have reported higher earning during this period, so positioning your brand as a "fashion" icon as opposed to a "popular" mass market brand gives the company instant access to thousands of consumers that are less sensitive to the economy and are always looking for something special. 

The fashion week debut is also giving the company instant publicity to launch its brand internationally - J. Crew is launching its online site at the UK tomorrow.  So, J. Crew has officially blurred the line between high-end and low-end markets and it will be interesting to see how it will impact the company's future earnings. For now, let's enjoy their collection which highlights the signature American casual look, with bold colors and elegant style.  I also love the accessories - bags, pumps, hats and jewelry complete the looks to make a big fashion statement. 

Beyonce backstage at the J.Crew fashion show in New York

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